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Top Food Trends and Insights July 2024

Four top food trends and consumer insights of July, perfect for boosting sales expanding menus and staying ahead of the market!


Economic Stabilisation Boosts Eating and Drinking Out Market

A couple enjoying food at a restaurant

The eating and drinking out market is experiencing a resurgence, buoyed by several favourable economic factors. Lower inflation rates, increased consumer confidence, and a reduction in rail strikes have collectively contributed to higher footfall in restaurants, cafes, and bars.


Salads Are Out, Pizza Is In: Adapting to Weather Influences

Delicious Freshly Baked Pizza

The unexpected twists in weather patterns, characterised by a lack of sunshine and frequent rain, have significantly influenced dining trends this season. While traditional summer dishes like salads are seeing a decline, heartier and more value for money options like pizza are gaining traction. Additionally, sweet treats such as ice cream and cake are also enjoying increased popularity.


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Rice Pudding: A Nostalgic Comfort Food Making a Comeback

A hearty bowl of rice pudding

Rice pudding, a beloved classic dessert, is experiencing a resurgence driven by frugality and a desire for nostalgia-driven comfort. This timeless treat is being reinvented in creative ways

With a continued focus on health and wellness, healthier versions of rice pudding are also gaining popularity:


  • Alternative Sweeteners: Using natural sweeteners like honey, maple syrup, or stevia instead of refined sugar makes the dessert healthier without sacrificing sweetness.

  • Plant-Based Milk: Substituting dairy milk with almond milk, coconut milk, or other plant-based alternatives caters to those who are lactose intolerant or following a vegan diet.

  • Whole Grains: Incorporating whole grain rice or even quinoa can boost the nutritional profile, adding fibre and essential nutrients to the dessert.


This trend reflects a broader desire to blend tradition with modern dietary preferences, ensuring that this beloved dessert remains a favourite in contemporary kitchens.


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Latest Viral TikTok Trend – Pistachio Chocolate Bar

Pistachio chocolate bar

Pistachio Chocolate Bars have captured the imagination of TikTok users worldwide. The combination of unique flavours and textures makes this confection particularly enticing:


  • Kataifi: This finely shredded pastry adds a delightful crunch.

  • Sweet Pistachio Cream: Rich and nutty, this cream forms the heart of the bar.

  • Tahini Paste: Adds a subtle, savoury undertone that balances the sweetness.

  • Chocolate Casing: Enveloping the other ingredients, the chocolate casing provides a smooth, rich finish.


Originally from Dubai, Pistachio Chocolate Bars quickly gained traction on TikTok, amassing millions of views and inspiring copycat creations worldwide. The trend showcases how regional specialities can achieve global popularity through social media platforms.

As the trend grows, so do the variations of Pistachio Chocolate Bars. Emerging flavour twists are already making waves, adding new dimensions to this popular treat:


  • Biscoff: The addition of Biscoff spread introduces a caramelised, spiced note.

  • Caramel: A rich caramel layer enhances the indulgence, offering a classic sweet flavour.


These innovative twists keep the trend fresh and exciting, encouraging experimentation and creativity among both home bakers and professional confectioners.


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